White-label GBP reports show clients your agency's brand — not the tool's. This guide covers why it matters, how to set it up in Ampli5 Pulse, and the report elements that build the most client trust.
The Problem This Solves in 2026
Most local businesses and agencies are either missing this entirely or doing it in the most time-consuming, error-prone way possible. This guide covers the right approach — and shows exactly how Ampli5 Pulse makes it effortless.
Why White-Label Reports Are Non-Negotiable for Agencies
Every time a client sees a third-party platform's logo on their report, two things happen: they are reminded that the work could theoretically be done without your agency, and they start wondering whether they could access the platform directly. White-label reports eliminate both risks by making the entire service feel proprietary to your agency.
| Without White-Labelling | With White-Labelling |
|---|---|
| Client sees 'Powered by Ampli5 Pulse' | Client sees 'Monthly GBP Report by Your Agency' |
| Client potentially searches the tool | Client associates results with your expertise |
| Retention risk if client sees pricing | Report feels like your proprietary system |
| Generic formatting | Customised to match your agency brand |
| No agency positioning | Your agency's strategic commentary featured prominently |
Setting Up White-Label Reports in Ampli5 Pulse
Go to Agency Settings in your Ampli5 Pulse dashboard
Available to all agency plan subscribers
Upload your agency logo
PNG or SVG, min 400px wide, transparent background recommended
Set your brand colours
Primary and secondary hex colours for chart colouring and accents
Customise the cover page
Agency name, tagline, client name placeholder, report period
Set your report domain (optional)
Reports can be accessed at reports.youragency.com — add your domain in the white-label settings
Configure per-client settings
Each client profile has its own cover page customisation and metric emphasis settings
Test with a sample report
Generate a sample before sending to clients to review formatting
The White-Label Report Elements That Build Most Client Trust
Agency letterhead on every page — your logo in the top left, report date, client name. Makes it feel official, not auto-generated.
Personalised executive summary — even if the data is auto-generated, adding 2–3 sentences of agency commentary makes the report feel human. 'This month's primary improvement was driven by the review campaign we ran in the first week of the month.'
Your agency's contact details — phone, email, account manager name. Reminds the client that there is a human responsible for their account.
Next month action plan — Ampli5 Pulse generates AI recommendations; add your agency's strategic layer on top. This is the section that most clearly demonstrates value that software alone cannot provide.
How Ampli5 Pulse Solves This Automatically
Everything described in this guide is built into Ampli5 Pulse. Connect your Google Business Profile once, and the platform handles the ongoing work: tracking your data, generating reports, alerting you to changes, and giving you clear action steps — all without any manual effort.
Ampli5 Pulse is available on Web, iOS, and Android. Start a free trial at app.ampli5pulse.com — no credit card required, setup in under 2 minutes.