Practical Google Business Profile Guide

Changing a Business Phone Number

Updated October 2026

In short

  • Edit the number under 'Edit profile' in the contact section, in Google Search, the Maps app or Business Profile Manager.
  • Use a number your business answers, ideally a local one, as the primary number.
  • You can usually add up to two additional numbers alongside the primary one.
  • Update your website, directories and Google Ads call assets so every listing shows the same number.

How to change the phone number on Google Business in the Maps app

  1. Open your Business Profile

    In the Google Maps app, tap your profile picture and open your Business Profile.

  2. Tap 'Edit profile'

    Then open the contact section.

  3. Update and save

    Change the phone number and tap 'Save'.

Menu names in the app change more often than on the web. If you can't find the option, search for your business in the Google app or a mobile browser instead; the same 'Edit profile' button appears there. Our hub on how to change your business information on Google covers every route.

app.ampli5pulse.com
A location’s calls, directions, website clicks and bookings over 30 days in Ampli5 Pulse
Calls chart in the Ampli5 Pulse mobile app
In Ampli5 PulseCalls from your profile, day by day, so you can check the new number is ringing.

Phone number rules worth knowing

Google's guidelines expect the number on your profile to reach your business directly. A few practical rules follow from that:

Phone numbers on Google Business Profile
QuestionShort answer
How many numbers can I add?One primary number, plus up to two additional numbers
Mobile or landline?Either, as long as your business answers it
Central call centre number?Use a local number for each location wherever possible
Premium-rate or redirecting numbers?Avoid them; they can mislead customers and break the guidelines
Call-tracking number?Commonly used as the primary number, with the main number as an additional one
Different numbers per location?Yes, each location should show the number that reaches that branch

How to change phone numbers in Google Business for many locations

When a group moves to a new phone system, numbers often change at every branch at once. In Business Profile Manager you can edit each location, or update 10 or more locations together with a spreadsheet. Make sure each branch shows its own number rather than the head office line, unless calls genuinely go to one central team.

Why your new phone number isn't showing

  • It's still under review. Give it a day or two. Submitting the same edit again doesn't speed it up.
  • Google changed it back. Google sometimes updates details from your website, directories or customer suggestions. Review any updates from Google in your profile and correct the source of the old number.
  • The edit was rejected. A number that appears to belong to another business, or a premium-rate number, may not be accepted.
  • You edited a different profile. If you manage several profiles, check you changed the right location.
  • The profile needs verification or is restricted. Edits on an unverified or suspended profile aren't published. See our guide to a suspended Google Business Profile.

Update the number everywhere else

Customers and search engines see your number in many places. Once Google shows the new one, update the rest so nobody rings a dead line:

  • Your website header, footer and contact page, plus any structured data on the site
  • Google Ads call assets, which are set separately inside Google Ads
  • Bing Places, Apple Business Connect and directories such as Yell in the UK or Justdial and IndiaMART in India
  • Social profiles, booking platforms and delivery apps
  • Email signatures, invoices, vehicles, signage and printed materials

Consistent details help customers reach you and help search engines trust that your information is current. For a full check of your profile, see our Google Business Profile optimisation guide.

Sources: Google Business Profile Help: Edit your Business Profile; Google Business Profile Help: Guidelines for representing your business on Google; Google Business Profile Help: Import and update Business Profiles in bulk.

Questions, answered.

Phone details should connect customers with the actual business location or its approved contact process.

Still stuck?

Our team works with Google Business Profiles every day. Tell us what is happening and we will point you the right way.

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Not necessarily. Google may review updates or request verification, and display timing can vary.

No specific position is guaranteed. Google describes relevance, distance and prominence as key considerations in local search.

Yes, you can leave the phone field empty. Most local customers expect to be able to call, though, so remove it only if you genuinely can't take calls, and make your website or booking link easy to find instead.

There's no sign that a straightforward number change hurts ranking by itself. Google says local results depend mainly on relevance, distance and prominence. The bigger risk is customers ringing an old number listed elsewhere, so update every listing.

You may be signed in with an account that doesn't manage the profile, the profile may be unverified or restricted, or an earlier edit may still be pending. Check who has access, and if you need it, ask an owner to add you as a user.

Open the listing on Google Maps, choose 'Suggest an edit' and enter the correct number. Google reviews suggestions before showing them. If it's your business, claim the profile so you can make changes directly.

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