Practical Google Business Profile Guide

Leaving a Genuine Google Review

Updated October 2026

In short

  • Search for the business in Google Maps, Google Search or the Google app, then choose Write a review.
  • You need to be signed in to a Google account, which you can create with any email address.
  • Specific, honest reviews of two to five sentences help other customers most.
  • You can edit or delete your review at any time from your Google Maps contributions.

What you need before you leave a Google review

Start with the correct Google Account and a clear view of which business or location is involved. Platform interfaces can change, so use Google’s current Help instructions for sensitive account, policy or verification decisions.

  • A Google account. It can use any email address; it doesn't have to be Gmail.
  • The business's name and rough location, so you pick the right branch.
  • A real experience with the business, recent enough that you remember the details.
  • Optional: a photo or two of the product, the room or the finished job.

No Gmail? Create a Google account with your existing email

Many people assume they need a Gmail address to post a review. You don't. A Google account is all you need, and you can create one with the email address you already use for work or home.

  1. Start a new account

    Go to the Google sign-in page at accounts.google.com, choose Create account and pick the option for personal use.

  2. Enter your name

    Type the name you are happy to show publicly. Your Google reviews appear under this name and your profile picture.

  3. Use your existing email

    When Google suggests a new Gmail address, choose the option to use your existing email address instead, and type it in.

  4. Confirm the address

    Google sends a code to that email. Enter it, set a password and finish the remaining steps.

Once you are signed in, you can review businesses on your phone or computer straight away. If you already use YouTube, Google Drive or an Android phone, you almost certainly have a Google account already, so try signing in with it first.

How to leave reviews on Google from your phone

Most reviews are written on a phone, often just after a visit. Here is how to leave a review on Google for a business from your phone. The Google Maps app is the most reliable route and works the same way on iPhone and Android. Google Search in your browser and the Google app work too.

In the Google Maps app

  1. Find the business

    Open Google Maps and type the business name in the search bar. If it has several branches, pick the one you actually visited.

  2. Open its profile

    Tap the business name to open its profile, the page with photos, opening hours and reviews.

  3. Go to Reviews

    Tap the Reviews tab. You will see the overall rating, other people's reviews and a row of empty stars to rate and review the place.

  4. Choose your stars

    Tap one to five stars. One star means a very poor experience and five an excellent one. The writing screen then opens.

  5. Write your review

    Describe what happened in a few sentences. Depending on the type of business, Google may also ask optional questions, for example about price, service or atmosphere.

  6. Add photos if you like

    Use the photo option to attach pictures or a short video from your phone.

  7. Post it

    Tap Post. Your review is linked to your Google account and usually appears within minutes.

In Google Search or the Google app

  1. Search for the business

    Open the Google app or your phone's browser and search for the business name, adding the town if the name is common.

  2. Open the reviews

    In the business panel at the top of the results, tap the Reviews tab or the star rating.

  3. Tap Write a review

    Sign in if Google asks you to, then choose your star rating.

  4. Write and post

    Add your comments and any photos, then tap Post.

app.ampli5pulse.com
A Google review QR code opened full size in Ampli5 Pulse
Total reviews, pending replies and overall rating in the Ampli5 Pulse mobile app
In Ampli5 PulseMake it easy for customers: a review QR code that opens your Google review form.

How to write a Google review for a business on a computer

Choose an honest rating and describe relevant details without personal information or unsupported allegations.

  1. Search on Google

    Go to google.com and search for the business name and town. Its Business Profile appears on the right of the results, or at the top on smaller screens.

  2. Find Write a review

    In the profile, look for the Write a review button near the star rating and the review summary.

  3. Sign in

    If you are not signed in, Google asks you to sign in to your Google account first.

  4. Rate and write

    Click the number of stars you want to give, then type your review in the box.

  5. Add photos and post

    Optionally add photos, then click Post.

You can also use Google Maps in your browser: search for the business on Google Maps, click it in the results, scroll down the left-hand panel to the reviews and click Write a review. Google changes these layouts from time to time, so if a button has moved, look for the stars or the reviews section of the profile.

How to write a Google review for a website or online-only company

Google reviews are attached to places and service businesses on Google Maps. A company that only trades online, with no premises customers visit and no staff who travel to customers, usually can't have a Business Profile, so there may be nothing to review. Search for the company on Google Maps first. If it isn't listed, leave your review on the site where you bought from it, or look out for a review survey after your purchase: some online shops use Google's customer review programme, which emails buyers a short survey. Business owners can read more in our guide to Google Business Profile for online businesses.

How to write a Google review for a company that people find helpful

Writing a Google review for a business is easier than it looks. A helpful review answers the questions the next customer has: what did you buy or book, what was good, what wasn't, and who would you recommend it to. You don't need to be a good writer. Plain, specific facts are more useful than polished praise.

What to include in a good Google review
IncludeWhy it helpsExample
What you bought or bookedReaders can tell whether your experience matches what they need“Booked a boiler service for a ten-year-old combi.”
One or two specific detailsShows the review is genuine and gives useful facts“The flat white was hot and ready in two minutes.”
How you were treatedService is often what people most want to know about“Sam explained every step before he started.”
Anything that could be betterBalanced reviews are more believable“Parking is tight, so arrive early.”
Who you would recommend it toHelps readers decide quickly“Ideal for families with small children.”

Tips for writing a Google review for a business

  • Write two to five sentences: long enough to be useful, short enough to read on a phone.
  • Mention staff by first name if they were helpful, but never post anyone's surname, phone number or address.
  • Give the star rating that matches your words. A glowing review with three stars confuses readers.
  • If something went wrong, say what happened and how the business responded, rather than using insults.
  • Review your own experience only, not something a friend told you about.
  • Add a photo of the dish, product or finished work if you have one.
  • Write in whichever language you are comfortable with. Google can translate reviews for other readers.

Google review examples: good, positive and constructive

These good Google review examples show the kind of detail that makes a review useful. Treat them as inspiration, not text to copy: your review should be in your own words about what really happened, and identical wording across many reviews can be filtered as spam.

5 stars · Café

Popped in on a busy Saturday morning and still had our order within ten minutes. The flat whites were excellent and the almond croissant was still warm. Staff found us a table by the window with room for the pushchair without being asked. We'll be back.

5 stars · Dentist

I'm a nervous patient and Dr Shah took the time to explain the filling before she started. No pain at all, and the reception team booked my next check-up before I left. Calm, clean surgery with step-free access.

5 stars · Plumber

Rang at 8am with a leaking pipe under the sink and Ravi was here by 11. He showed me the worn joint, replaced it and cleaned up afterwards. The price matched the quote he gave on the phone. Will use again.

4 stars · Hair salon

Really happy with my colour, exactly the shade from the photo I brought, and Lucy gave me good tips for keeping it bright. One star off only because my appointment started 20 minutes late. Would still recommend.

3 stars · Restaurant

The food was very good, especially the paneer tikka and the dal. Service was slow on a Friday night, though: we waited 40 minutes for our mains and had to ask twice for water. Worth a visit on a quieter evening.

2 stars · Electronics shop

The laptop itself is fine, but I was told it came with a free case and it didn't. When I went back the manager was polite and gave me one, but it took two trips to sort out. Check what's included before you pay.

Look at what the best Google review examples have in common. Each one says what was bought, gives a concrete detail or two and is fair about anything that went wrong. Even the less positive reviews help the business, because they point to something it can fix, and they help readers far more than a single word.

Short positive Google review examples

If you only have a minute, one specific sentence is still worth posting. “Friendly staff, quick service and the best masala dosa we've had in Leicester” tells readers much more than “Great place”. Likewise, “Booked online, seen on time and the physio gave me exercises I could actually follow” beats “Good clinic”.

How to edit or delete your Google review

You can change your review at any time, for example if the business fixes a problem after you posted. Each Google account can leave one review per business, so editing replaces your existing review rather than adding a second one.

On your phone (Google Maps app)

  1. Open your profile

    In Google Maps, tap your profile picture or initial and open your profile or contributions.

  2. Find the review

    Open the Reviews section and scroll to the review you want to change.

  3. Edit or delete

    Tap the three-dot More menu next to the review, then choose to edit or delete it.

On a computer

  1. Open your contributions

    Open Google Maps in your browser, make sure you are signed in, click the menu and choose Your contributions.

  2. Open Reviews

    Select Reviews to see everything you have written.

  3. Edit or delete

    Click the More menu next to the review and choose to edit or delete it.

If you search for the business on Google while signed in, your own review often appears at the top of its reviews with an edit option too. Deleting a review is permanent, and your rating then stops counting towards the business's average. Google moves these menus occasionally, so the labels on your screen may differ slightly.

Why your Google review might not appear

Most reviews appear within minutes. If yours hasn't shown up after a day, one of these is usually the reason:

  • Google's systems are still checking it. New reviews, especially from new accounts, can be held for a while.
  • It was removed for breaking a policy, for example because it contained a link, a phone number, offensive language or someone's personal details.
  • It looks like spam to Google's systems, such as many reviews posted from one device or network in a short time, or wording that matches other reviews.
  • You reviewed a duplicate or closed listing instead of the business's main profile.
  • You are looking at a different sort order. Switch the reviews to Newest to check.

All your reviews are listed in your Google Maps contributions. If yours appears there but not on the business profile, it may still be under review or it may have been filtered. Our guide to Google reviews that disappear explains the common causes and what you can do.

For business owners: make it easy to review you

If you run a business, every extra step between a happy customer and the review box costs you reviews. Send people straight to the form with a direct Google review link, or put a Google review QR code on the counter, the table or the receipt. Our guide on how to ask for Google reviews has word-for-word scripts, and it is worth replying to every review: see how to reply to Google reviews.

Sources: Google Maps Help: Add, edit, or delete Google Maps reviews & ratings; Google Maps Help: Tips for contributing high quality reviews & photos; Google Maps content policy: Prohibited & restricted content.

Questions, answered.

A useful review describes an actual experience and gives other readers context they can assess.

Still stuck?

Our team works with Google Business Profiles every day. Tell us what is happening and we will point you the right way.

Talk to our team

No. Invite genuine, unbiased feedback and do not provide rewards or screen customers based on the rating you expect.

Only reviews that breach applicable platform policy may qualify for removal through Google’s processes; a negative opinion alone is not sufficient.

Usually a few minutes. Some reviews are held while Google's systems check them, which can take longer. If your review still isn't visible after a day or two, check it in your Google Maps contributions and see our guide to missing Google reviews.

Yes. You can post a star rating with no text. A few sentences make your review far more useful to other customers and to the business, though, so add a line if you can.

No. Google treats reviews of your own business or your employer as a conflict of interest, and they can be removed. If you run the business, ask your customers for honest reviews instead.

Yes. Reviews, ratings, photos and answers all earn points in Google's Local Guides programme, and longer reviews earn extra points. Our Google Local Guides guide explains the levels and what each one needs.

The business sees your review and your public Google name, just like everyone else, and owners are notified about new reviews. They can reply publicly, and Google usually lets you know when they do.

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