Practical Google Business Profile Guide

Keeping Business Hours Accurate

Updated October 2026

In short

  • Edit regular hours under 'Edit profile' and then 'Hours', in Google Search, the Maps app or Business Profile Manager.
  • Use special hours for bank holidays, festivals and one-off closures, rather than changing your regular hours.
  • 'More hours' lets you show separate times for things like delivery, takeaway or breakfast.
  • Mark the business temporarily closed for longer breaks, so customers aren't sent to a locked door.

How to edit business hours on Google from your phone or for many locations

In the Google Maps app

This is how to edit hours on Google from your phone. Tap your profile picture, open your Business Profile, tap 'Edit profile' and then the hours section. Changes save to the same profile you'd edit on a computer.

In Business Profile Manager

At business.google.com, select a location and edit its hours. To give many locations the same holiday hours, select them in the list and edit them together where Google offers the option, or use a spreadsheet upload if you manage 10 or more locations.

app.ampli5pulse.com
One location in Ampli5 Pulse with its calls, directions, website clicks, bookings and performance chart
Editing a business name, category and description in the Ampli5 Pulse mobile app
In Ampli5 PulseUpdate hours on one location, or holiday hours on many at once.

How to set holiday and special hours

Special hours override your regular hours on chosen dates, such as Christmas, Easter Monday, Diwali or Eid, a stocktake or a staff training day. Your regular hours stay as they are.

  1. Open the hours editor

    Go to 'Edit profile' and the Hours section.

  2. Add special hours

    Choose the special or holiday hours option. Google often suggests upcoming public holidays for you to confirm.

  3. Pick the date

    Add the date, then either mark it closed or enter the hours you'll be open.

  4. Save

    Save and repeat for each date. Add them a few weeks ahead so customers see them while planning.

Holidays to plan for

In the UK, plan for bank holidays such as Good Friday, Easter Monday, the May and August bank holidays, Christmas Day and Boxing Day, remembering that Scotland and Northern Ireland have some different dates. In India, holidays vary by state and festival calendar, so check dates such as Diwali, Holi, Eid, Pongal or Onam for each branch's region. Google suggests some public holidays, but not every local one, so keep your own list.

Use 'more hours' for services with their own times

'More hours' shows separate times for part of your business alongside your main opening hours. The options depend on your primary category. Typical examples include:

  • Restaurants and cafés: breakfast, lunch, dinner, kitchen, takeaway or delivery hours
  • Shops and supermarkets: pickup, delivery or senior hours
  • Bars: happy hours
  • Drive-through outlets: drive-through hours
  • Businesses that also serve customers remotely: online service hours

If the type you want isn't offered, it isn't available for your category. Don't change your primary category just to get an extra hours type; our guide to choosing Google Business Profile categories explains how to pick the right one.

Split shifts, late nights and 24-hour opening

Unusual hours are easy to get wrong. Here's how to enter the common cases:

How to enter unusual opening hours on Google
SituationWhat to enter
Closed for lunchAdd a second time period for the day, such as 09:00 to 13:00 and 14:00 to 18:00
Open past midnightEnter the closing time after midnight, such as 18:00 to 02:00, on the day you open
Open around the clockChoose the 24-hour option for that day
No fixed opening timesChoose 'Open with no main hours' and explain how to book in your description
Closed one day a weekLeave that day switched off so it shows as closed
Hours that change by seasonUpdate your regular hours when the season changes; use special hours for single dates

Temporary closures and seasonal changes

For a closure lasting days or weeks, such as a refit, choose 'Temporarily closed' rather than switching every day off. Customers can see you'll be back, and your profile and reviews stay as they are. When you reopen, switch back to 'Open with main hours'.

If you're closing for good, mark the business permanently closed instead; our guide to deleting or closing a Google Business Profile explains the difference. If you've moved, change your address and keep your hours.

Updating hours for many locations

Holiday hours are the job that catches chains out, because every branch needs them, often with local differences such as regional bank holidays or festival dates.

For other details, such as your phone number or description, see our hub on how to change your business information on Google.

Sources: Google Business Profile Help: Edit your business hours; Google Business Profile Help: How to set Special hours; Google Business Profile Help: How to set More hours.

Questions, answered.

Customers depend on opening hours during holidays, seasonal changes and temporary interruptions.

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Not necessarily. Google may review updates or request verification, and display timing can vary.

No specific position is guaranteed. Google describes relevance, distance and prominence as key considerations in local search.

Google sometimes updates hours from other sources, such as your website or suggestions from customers. Check your profile for updates from Google, correct anything wrong, and make sure the hours on your website match.

Use special hours rather than editing your regular hours. Add the date, enter the hours or mark it closed, and save. Your normal hours return automatically the next day.

Google says local results are based mainly on relevance, distance and prominence, and it recommends keeping your information complete and accurate. The clearest benefit of accurate hours is to customers: people who arrive to find you closed are more likely to leave a poor review.

Set special hours for the holiday in question, or confirm that your normal hours apply that day, in the Hours section of 'Edit profile'. The note warns customers that holiday hours haven't been confirmed, so it usually goes once you've set them.

Yes, if your category offers it. Keep your main opening hours for the premises and add delivery or takeaway times under 'more hours'. Each type then shows separately on your profile.

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