Google Business Profile Audit — Free Checklist | Ampli5 Pulse
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GBP Audit Checklist

Audit your Google Business Profile

A free, practical checklist to find what's holding your profile back — across info, categories, photos, reviews and posts. Then fix it all, across every location, in one app.

✓ Free checklist✓ Fix it in one app✓ Across all locations
app.ampli5pulse.com/dashboard
Ampli5 Pulse dashboard for managing Google Business Profiles
The checklist

What to check, and how to fix it

Go through each item below. Anything outdated, missing or inconsistent is a quick win — and all of it is fixable inside Ampli5 Pulse.

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Business info

Name, address, phone and hours accurate and consistent with your website and other listings.

🏷

Categories

The right primary category, plus relevant secondary categories — one of the strongest profile signals.

📝

Description & attributes

A clear, keyword-relevant description and complete attributes (services, amenities, payment).

🖼

Photos

Fresh, high-quality photos — businesses with current photos get far more direction requests.

Reviews

No unanswered reviews; a steady flow of new ones; professional replies to negatives.

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Posts & Q&A

Recent Google Posts and seeded Q&A — clear signals that a profile is actively managed.

🛠 Fix what you find

Fix every gap — across every profile

Once you've audited a profile, fix it without bouncing between Google Search and Maps. Update info, upload photos, reply to reviews and schedule posts for one profile or hundreds, from one dashboard.

  • Update info, hours & categories
  • Photos, posts & review replies
  • One profile or your whole portfolio
app.ampli5pulse.com/dashboard
Ampli5 Pulse multi-location dashboard
📊 Measure the impact

See the difference your fixes make

After you tidy up, watch the metrics that matter — calls, directions, website clicks and views — plus your Search Console data, per location. No vanity scores, just real performance.

  • Calls, directions, clicks, views
  • Google Search Console data
  • Per location, in white-label reports
app.ampli5pulse.com/performance
Ampli5 Pulse performance insights
FAQ

GBP audit — questions answered

How do I audit my Google Business Profile?

Work through info accuracy, categories, description, photos, reviews, posts and Q&A — fix anything outdated, missing or inconsistent. Ampli5 Pulse lets you do all of that, across many profiles, from one app.

Does Ampli5 Pulse give an automated profile score?

No — it's a management tool, not a scoring engine or rank tracker. Use the checklist to audit, then use the app to fix and maintain everything, with real performance insights to see the impact.

How often should I audit a profile?

Monthly — and any time hours change, you add services, or a profile goes quiet. For agencies, Ampli5 Pulse makes a monthly pass across every location quick.

🚀 Built for agencies & multi-location brands

Audit once — fix it in one app.

Start free — no credit card. Web, iPhone and Android.

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