Free Google Business Profile Audit Checklist
GBP Audit Checklist

Audit your Google Business Profile

A free, practical checklist to find what's holding your profile back - across info, categories, photos, reviews and posts. Then fix it all, across every location, in one app.

✓ Free checklist✓ Fix it in one app✓ Across all locations
app.ampli5pulse.com/dashboard
Ampli5 Pulse dashboard for managing Google Business Profiles
The checklist

What to check, and how to fix it

Go through each item below. Anything outdated, missing or inconsistent is a quick win - and all of it is fixable inside Ampli5 Pulse.

Business info

Name, address, phone and hours accurate and consistent with your website and other listings.

Categories

The right primary category, plus relevant secondary categories - one of the strongest profile signals.

Description & attributes

A clear, keyword-relevant description and complete attributes (services, amenities, payment).

Photos

Fresh, high-quality photos - businesses with current photos get far more direction requests.

Reviews

No unanswered reviews; a steady flow of new ones; professional replies to negatives.

Posts & Q&A

Recent Google Posts and seeded Q&A - clear signals that a profile is actively managed.

Fix what you find

Fix every gap - across every profile

Once you've audited a profile, fix it without bouncing between Google Search and Maps. Update info, upload photos, reply to reviews and schedule posts for one profile or hundreds, from one dashboard.

  • Update info, hours & categories
  • Photos, posts & review replies
  • One profile or your whole portfolio
app.ampli5pulse.com/dashboard
Ampli5 Pulse multi-location dashboard
Measure the impact

See the difference your fixes make

After you tidy up, watch the metrics that matter - calls, directions, website clicks and views - plus your Search Console data, per location. No vanity scores, just real performance.

  • Calls, directions, clicks, views
  • Google Search Console data
  • Per location, in white-label reports
app.ampli5pulse.com/performance
Ampli5 Pulse performance insights
FAQ

GBP audit - questions answered

How do I audit my Google Business Profile?

Work through info accuracy, categories, description, photos, reviews, posts and Q&A - fix anything outdated, missing or inconsistent. Ampli5 Pulse lets you do all of that, across many profiles, from one app.

Does Ampli5 Pulse give an automated profile score?

No - it's a management tool, not a scoring engine or rank tracker. Use the checklist to audit, then use the app to fix and maintain everything, with real performance insights to see the impact.

How often should I audit a profile?

Monthly - and any time hours change, you add services, or a profile goes quiet. For agencies, Ampli5 Pulse makes a monthly pass across every location quick.

Built for agencies & multi-location brands

Audit once - fix it in one app.

Start free - no credit card. Web, iPhone and Android.