Practical Google Business Profile Guide

Managing a Business Address Change

Updated October 2026

In short

  • Edit the address on your existing profile: Google advises against creating a new profile when you move.
  • The path is Edit profile, then Location, then Edit next to Business location; use Adjust to move the map pin.
  • Moving to new premises usually means verifying again, so have signage and proof of address ready.
  • If customers don't visit you, hide the address and list up to 20 service areas instead.

How to change business address on Google, step by step

Start with the correct Google Account and a clear view of which business or location is involved. Platform interfaces can change, so use Google’s current Help instructions for sensitive account, policy or verification decisions.

  1. Open your Business Profile

    Search for your business name on Google while signed in, or go to business.google.com and choose the location.

  2. Select Edit profile

    This opens your business information.

  3. Open the Location section

    Here you'll see your business location and, if you have them, your service areas.

  4. Edit the business location

    Next to Business location, select Edit.

  5. Enter the new address

    Fill in the building or unit number, street, town or city, and postcode or PIN code exactly as they appear on official post. If Google can't find the address, re-enter the parts highlighted in red.

  6. Check the map pin

    Look at the map preview. If the pin isn't on your entrance, select Adjust, move the map until the pin sits on your building, then select Done.

  7. Save the change

    Select Save. Google reviews address changes before they go live and may ask you to verify the business again.

Google says changes usually appear within about 10 minutes but can take up to 30 days in some cases. If your edit is still pending after a few days, check your profile for a status message before you try again. Submitting the same change repeatedly doesn't speed it up.

How to update business address on Google Maps from your phone

The Google My Business app was retired in 2022, so changing a Google My Business address on a phone now happens in the Google Maps app (Android and iPhone) or by searching for your business in the Google app. Here is how to change your business address on Google Maps from your phone. In Maps, the Business tab only appears when you're signed in with an account that manages a profile.

  1. Open Google Maps

    Make sure you're signed in to the Google account that manages the business.

  2. Tap Business

    It's at the bottom right of the app.

  3. Tap Edit profile

    If you manage several businesses, pick the right one first.

  4. Open Location

    Then tap Edit next to Business location.

  5. Update the address and pin

    Enter the new address, check the pin on the map and adjust it if needed.

  6. Tap Save

    The change goes to Google for review.

Why the map pin matters

Customers who tap Directions are sent to the pin, not to the words in your address. A pin on the wrong side of a shopping centre or on a neighbour's door sends people the wrong way. After any move, request directions on a phone and check where it actually takes you.

app.ampli5pulse.com
A location’s calls, directions, website clicks and bookings over 30 days in Ampli5 Pulse
Direction requests chart in the Ampli5 Pulse mobile app
In Ampli5 PulseWatch direction requests after a move to check customers are finding the new address.

How to add a business address to Google Maps

If your business isn't on Google Maps at all, there's no address to change: you need a Business Profile. Add your business at business.google.com or through Google Maps; our guide to creating a Google Business Profile walks through it.

If a listing for your business already exists but someone else manages it, such as a former employee or a previous agency, don't create a second one. Claim the existing profile or request access instead, so you keep its reviews and avoid a duplicate.

If you run a service-area business with a hidden address and you've now opened premises that customers visit, add the address to your existing profile:

  1. Open Edit profile, then Location

    Select Edit next to Business location.

  2. Enter the address

    Type the full address of the new premises and check the pin.

  3. Show the address

    Turn on Show business address to customers.

  4. Save and verify

    Save the change and complete any verification Google asks for.

Moving premises: keep your profile and your reviews

The most costly mistake when moving is starting a new profile for the new premises. Google's help is direct about this: don't create a new Business Profile because of a change in physical location. If you move to a new address and keep the same business name, Google says your reviews are transferred automatically. A few categories, such as hotels, golf courses and scenic attractions, are exceptions where reviews may not move.

Editing the existing profile keeps your reviews, photos and history attached to the business. A brand-new profile starts from zero, and you then have two listings competing with each other until one is removed.

What to do in each situation
Your situationWhat to do
Moving to new premises, same business nameEdit the address on your existing profile
Opening a second location and keeping the firstCreate a separate profile for the new location
Closing for good, not reopening elsewhereMark the profile as permanently closed
Correcting a typo, unit number or postcodeEdit the address, then check the pin
Moving and rebranding at the same timeChange the address first and verify, then deal with the name
No longer receiving customers at your premisesHide the address and list service areas
Already created a new profile by mistakeContact Google support to move reviews and report the duplicate

Timing your move

  • Don't change the address before you've moved, or customers will be sent to premises you haven't opened yet.
  • If you're closed for a few days during the move, set special hours or mark the business temporarily closed. Our guide to changing your opening hours shows how.
  • Change the address on the day you open at the new site, once the signage is up.
  • Publish an update post saying you've moved, with the new address and fresh photos of the entrance.

If the move comes with a new name, read our guide to changing your business name before you touch it. Google treats some name changes as a new business, and doing both at once makes the review harder.

Re-verification after an address change

Google's help says that if you move to a new address after your business is verified, you need to verify again. Verification confirms that the business genuinely operates where it says it does, so a new address means a new check.

Google decides which methods to offer: a phone call or text, email, a video recording, a live video call or a postcard. Codes are tied to an address, so a code requested for the old address won't work for the new one. Editing the name, address or category while a code is pending cancels it, so make your changes, verify, then leave the profile alone until it's done. Our verification guide explains each method.

What to have ready

  • Permanent signage with your business name at the new address
  • A plan for a short, continuous video: the street and exterior, your signage, the entrance, then inside the premises
  • Proof of address in the business name, such as a lease, utility bill or business rates bill
  • Business registration showing the new address where it applies, such as Companies House records or a GST certificate
  • Equipment, stock or tools that show the business operates there
  • Access to the phone number and email on the profile, in case Google offers those methods

What to update after you change your address

Customers find you through more than one site, and conflicting addresses confuse both people and search engines. Once the new address is live on your profile, work through the rest of the list so every source agrees.

  • Your website: contact page, footer, location pages and any structured data
  • Google Ads location settings and any other Google products that use the address
  • Apple Business Connect and Bing Places for Business
  • Directories you're listed in, such as Yell in the UK or Justdial in India
  • Social media profiles, booking systems and delivery apps
  • Invoices, email signatures, printed menus, leaflets and review cards
  • Your opening hours, phone number and photos on Google, if any of them changed with the move

Use exactly the same format everywhere. If your profile says ‘Unit 4, Riverside Park’, don't write ‘4 Riverside Pk’ on your website.

If customers don't come to you: the service-area option

If you visit or deliver to customers and don't receive them at your premises, Google's guidelines say you should hide your address and show service areas instead. That's typical for plumbers, cleaners, mobile hairdressers and tutors who work from home.

  • To hide the address, open Edit profile, then Location, select Edit next to Business location and turn off Show business address to customers.
  • Add up to 20 service areas, using towns, cities, postcodes or other named areas rather than a radius.
  • Keep the overall area within about two hours' drive of where you're based.
  • If you serve customers at your premises and also travel to them, show the address and add service areas.

Our guide to hiding your address covers this in detail. If you're tempted to use a mailing address in a better-located town, read our virtual office guide first: virtual offices aren't eligible for a profile.

Common problems when you update a business address

Problems and fixes
ProblemLikely causeWhat to do
Google can't find the addressA new building, an unusual format or a unit number Google doesn't recogniseRe-enter the highlighted parts, then use Adjust to place the pin by hand
The old address still showsThe edit is still under reviewWait: Google says changes can take up to 30 days, so don't resubmit
Edit not approvedThe address doesn't match your signage, website or other sourcesMake sure your signage and website show the new address, then try again
Asked to verify againA move after verificationComplete the method Google offers without editing anything else meanwhile
No Business tab in Google MapsSigned in to the wrong Google accountSwitch to the account that owns or manages the profile
Profile suspended after the moveGoogle judged the new address or setup against its guidelinesRead the notice and fix the cause before you appeal

If your profile was suspended after the change, see our suspended profile guide. If you end up with listings at both addresses, see merging duplicate profiles: owners can't merge profiles themselves, but Google can when duplicates are reported.

Sources: Google Business Profile Help: Manage your business address; Google Business Profile Help: Edit your Business Profile; Google Business Profile Help: Move your reviews across Business Profiles.

Questions, answered.

A move affects customers who may rely on Search and Maps for directions, making accuracy more important than speed.

Still stuck?

Our team works with Google Business Profiles every day. Tell us what is happening and we will point you the right way.

Talk to our team

Not necessarily. Google may review updates or request verification, and display timing can vary.

No specific position is guaranteed. Google describes relevance, distance and prominence as key considerations in local search.

Not if you edit the address on your existing profile and keep the same business name: Google says reviews are transferred automatically when a business relocates. Hotels, golf courses and scenic attractions are exceptions. Creating a new profile instead is what puts your reviews at risk.

Usually, yes. Google's help says a move after verification means verifying again. Small corrections, such as fixing a postcode, may go through without it, but plan for verification whenever you move. See our verification guide for the methods.

Edit each location's address in Business Profile Manager at business.google.com, where you choose the location from your list. Each moved location goes through its own review and possibly its own verification, so stagger large changes and keep a note of which are still pending.

You're probably signed in with an account that doesn't manage the profile, or the profile is suspended or still waiting for verification. Switch to the owner or manager account and check the profile for notices. If nobody manages the listing, claim it first, then edit the address.

Anyone can suggest edits to a place on Google Maps, and Google sometimes updates profiles from other sources. Sign in, check your profile for changes Google has applied, and set the address back to the correct one. Make sure your website and signage show the right address so the correct version is easier for Google to confirm.

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