Most GBP reports show activity metrics. Few calculate actual ROI. Adding a revenue-linked ROI calculation transforms your report from "look what we did" into "here is what our work is worth" — which is the most powerful argument for retaining clients and justifying investment.
The GBP ROI Calculation Framework
Track your baseline metrics before optimisation
Record calls, direction requests, and website clicks from GBP Insights at the start of any engagement
Calculate your lead value
Average revenue per customer × your lead-to-customer conversion rate
Measure the month-over-month change
Additional contacts this month vs baseline
Multiply by lead value
Additional contacts × lead value = revenue attributable to GBP improvement
Compare to cost
Revenue increase vs agency fee or tool subscription cost
Worked ROI Example
| Step | Calculation | Example Figures |
|---|---|---|
| Baseline calls (month 1) | From GBP Insights | 45 calls |
| Current calls (month 6) | From GBP Insights | 78 calls |
| Additional calls | 78 − 45 | 33 additional calls |
| Call-to-booking conversion rate | From CRM or estimate | 35% |
| New customers from GBP improvement | 33 × 35% | ~12 new customers |
| Average customer value | From business records | ₹4,500 |
| Revenue attributable to GBP work | 12 × ₹4,500 | ₹54,000/month |
| Agency fee | Monthly retainer | ₹8,000/month |
| ROI | (₹54,000 − ₹8,000) ÷ ₹8,000 × 100 | 575% ROI |
When You Cannot Track Revenue Directly
Not every business can directly attribute revenue to GBP calls. For these cases, use proxy metrics with agreed values:
| Proxy Metric | How to Value It |
|---|---|
| Phone calls | Use your known call-to-booking rate × average booking value |
| Direction requests | Use your walk-in conversion rate × average transaction value |
| Website clicks (UTM tracked) | Track form completions and phone clicks on website |
| Booking button clicks | Direct revenue intent — multiply by average booking value × show-up rate |
How to Include ROI in Your GBP Report
Add a single "ROI Summary" section at the end of your report with: the baseline metric, current metric, the calculation, and the bottom-line revenue number. Keep it simple — one table, one number, one sentence of context. Clients remember the revenue number, not the methodology.
How Ampli5 Pulse Supports ROI Tracking
Ampli5 Pulse stores historical performance data to maintain the before/after comparison needed for ROI calculation. The platform tracks rank position trends over time so you can show that ranking at position 2 (this month) vs position 7 (six months ago) generated X additional calls. Monthly reports include a performance trend section that makes this calculation straightforward.