Practical Google Business Profile Guide

Managing Your Google Business Profile on Mobile

  • iPhone, Android and web, always in sync
  • Every location in one app
  • Product walkthrough, subject to availability

Trial terms on request · Subject to availability · Web, iOS & Android

  • 3Apps: iOS, Android and web
  • 150,000+Reviews managed
  • 1,200+Locations managed
  • 250+Businesses

What you can do with Ampli5 Pulse.

The former Google My Business mobile app is no longer the main route for managing a profile. Business owners can use current Google Search and Maps experiences with an authorised account.

  • One account on every device

    Start a review reply on your phone and finish it on your laptop. The iOS, Android and web apps share one account and stay in sync.

  • Review alerts as they land

    Get a notification when a new Google review arrives at any location, so you can thank a customer or deal with a complaint while it's fresh.

  • Reply with AI drafts

    Read every review and reply from the app. Let AI draft a response in your brand's voice, edit it if you like, then publish it to Google.

  • Post from the shop floor

    Create Updates, Offers and Events with a photo, check the live preview and publish to one location or all of them at once.

  • Edit your profile details

    Change hours, holiday hours, phone number, website, categories and description, then sync the changes to Google.

  • Insights in your pocket

    See calls, direction requests, website clicks and bookings from Google for each location, with trend charts that read well on a small screen.

How it works.

  1. 1

    Explore the platform

    Sign in using the Google Account that owns or manages the listing, then find the Business Profile management controls in Search or Maps.

  2. 2

    Connect with Google

    Check that the business shown is the intended location before editing details; multi-location owners should confirm the correct profile each time.

  3. 3

    Install the mobile app

    Make a modest change, save it and check the profile status. Google may review the edit or request verification.

  4. 4

    Manage from anywhere

    Compare any third-party application by documented permissions, supported tasks and the actual controls it offers, rather than assuming it replaces Google’s official tools.

New Google review alerts in the Ampli5 Pulse mobile app

Reviews

Know about every new review

Ampli5 Pulse sends an alert to your phone when a customer leaves a Google review at any of your locations. Open it, read the review and reply in a couple of taps, with an AI draft ready if you want one.

  • Alerts for every location
  • AI drafts you can edit
  • Pending and replied at a glance
Creating a Google post in the Ampli5 Pulse mobile app

Posts

Post while it's happening

A fresh bake on the counter, a last-minute offer, an event this weekend: take the photo, write a few lines and publish a Google post from your phone, to one location or every location at once.

  • Updates, Offers and Events
  • Live preview before you publish
  • Schedule for later
Editing a business name, category and description in the Ampli5 Pulse mobile app

Profile

Fix your details before customers notice

Closing early, a new phone number, a better description: edit your hours, contact details, categories and description on your phone and sync them to Google, so the profile customers see is always right.

  • Hours and holiday hours
  • Categories and description
  • Changes sync to Google

Your options for managing a profile from a phone

TaskGoogle Maps or Search on your phoneBusiness Profile Manager (web)Ampli5 Pulse
Edit hours, phone and descriptionYes, one profile at a timeYes, including edits across locationsYes, with bulk edits such as holiday hours
Reply to reviewsYes, per profileYes, per locationOne inbox for every location, with AI replies
Create postsUpdates, Offers and EventsUpdates, Offers and EventsUpdates, Offers and Events to one or many locations, now or scheduled
Made for phonesYes, inside Google's own appsWeb only, best on a larger screeniOS and Android apps, plus web
Several locationsSwitch between profilesYes, with lists and groupsLocation groups, comparison and needs-attention alerts
Rankings and Search ConsoleNot includedNot includedMaps and Search positions, Search Console and Analytics

The guide

Google Business App, explained.

In short

  • Google withdrew the Google My Business app and moved its features into Google Search and the Maps app, plus Business Profile Manager for many locations.
  • Lookalike apps with similar names and logos exist, so check who the developer is and never type your Google password into a third-party app.
  • Ampli5 Pulse is an independent app, not made by Google, that connects to your profiles through your own Google sign-in on iPhone, Android and the web.

What happened to the Google My Business app?

Start with the correct Google Account and a clear view of which business or location is involved. Platform interfaces can change, so use Google’s current Helpinstructions for sensitive account, policy or verification decisions.

Google didn't take the features away. It moved them. Owners with one or a few profiles now manage them directly in Google Search and the Google Maps app, while businesses with many locations, and agencies, use Business Profile Manager on the web at business.google.com. What disappeared was the single, dedicated Google business application: there is no official Google My Business app to download from the App Store or Google Play today.

How to manage your Google Business Profile on your phone today

You don't need anything beyond the apps already on your phone to make basic changes. Sign in with the Google account that owns or manages the profile, then use either route below. Google moves these menus from time to time, so the exact labels may differ slightly on your device.

In the Google Maps app

  1. Open Google Maps

    Check you're signed in with the account that manages your business.

  2. Find your Business Profile

    Tap your profile picture and look for your Business Profile in the menu. If you manage several, choose the one you want.

  3. Choose what to do

    Use the options on your profile to edit details, add photos, read and reply to reviews, or add an update, offer or event.

In Google Search

  1. Search for your business

    In the Google app or your phone's browser, search for your business name, or for “my business”, while signed in.

  2. Open the owner view

    Your profile appears with owner controls, such as editing the profile, reading reviews and adding an update.

  3. Make your change

    Edit, save and check the result. Changes to your business name, address or category can send the profile for review or ask you to verify again.

Common jobs on mobile and what to watch
TaskWhere to find itWhat to watch
Change hours or holiday hoursYour profile's edit options, then hoursSet holiday hours a few days before the date, not on the day
Reply to reviewsThe reviews section of your profileReplies are public and show your business name
Add a postAdd update, offer or eventAdd a photo; post images work best at 1200 × 900 px
Add photosThe photos section of your profileJPG or PNG between 10 KB and 5 MB
Give someone accessYour profile's settings, under people and accessOnly owners can add or remove people

This works well for one profile and small jobs. It gets harder when you run several locations, share the work with staff, or want to see how each location performs week to week, which is where a dedicated app earns its place. If you haven't set up a profile yet, start with how to create a Google Business Profile, then verify your business.

Is there a Google Business app for iPhone and Android?

Not from Google. Searches such as “Google My Business app download”, “Google My Business app for iPhone” or “Google My Business app Play Store” all lead to the same answer: the official app was withdrawn, and Google now points owners to Maps, Search and Business Profile Manager.

If you want a dedicated app for Google Business Profile on your phone, Ampli5 Pulse is an independent option that fills the gap. It isn't made by Google. It connects to your profiles through your own Google sign-in and runs on three platforms that share one account:

  • iPhone (iOS): reviews, posts, photos, profile edits and performance for every location.
  • Android: the same features on Android phones.
  • Web: the browser dashboard at app.ampli5pulse.com, with nothing to install, for bigger jobs such as reports and bulk edits.

To get started, sign up at app.ampli5pulse.com for a product walkthrough (subject to availability). Then search for Ampli5 Pulse in the App Store or Google Play and sign in with the same account. After the trial, plans are priced per location; see pricing for the current plans.

Why a dedicated Google Business Profile app helps

Google's built-in tools treat each profile on its own. A dedicated app pays off once the work no longer fits into a few taps in Maps.

You run more than one location

Ampli5 Pulse shows every location on one screen with its rating, review count, replies, verification status, calls and directions, and flags the ones that need attention, such as a low rating or no recent activity. You can group locations by region or brand and make the same change, such as holiday hours, across many of them at once. Read more about Google Business Profile management.

Reviews arrive faster than you can check

Instead of opening each profile, every review from every location lands in one inbox, with an alert on your phone. Turn on AI auto-reply in your brand's voice, or let AI draft a reply that you edit before it goes live. Our guide on how to respond to Google reviews covers what a good reply says.

You want posts going out regularly

Write a Google post once, preview it and publish it to one location or all of them, now or on a schedule. New Instagram posts can go to your Google profiles automatically. See Google Business Profile posts for ideas and examples.

You need to show results

Calls, direction requests, website clicks and bookings sit next to Google Search Console, Google Analytics and your Google Maps rankings. Reports can be emailed to owners, franchisees or clients every week or month.

What to check before you download any Google business app

Start with the correct Google Account and a clear view of which business or location is involved. Platform interfaces can change, so use Google’s current Help instructions for sensitive account, policy or verification decisions.

  • The developer is named clearly and the app doesn't pretend to be made by Google.
  • You connect through Google's own sign-in screen, never by handing over your password.
  • You stay the owner of your profile, and you can remove the app's access from your Google Account at any time.
  • It covers every location you run, not just one.
  • Staff can be given limited access, for example reviews only for their own store.
  • Review tools never filter out unhappy customers. Asking only happy customers is review gating, which Google prohibits.
  • You can request a demo and see it working with your own profiles before you pay.

Before you give anyone access, read how to add a user to your Google Business Profile, so you know the difference between owners and managers.

Questions, answered.

Straight answers to the questions people ask most about this.

Still stuck?

Our team works with Google Business Profiles every day. Tell us what is happening and we will point you the right way.

Talk to our team

Not necessarily. Google may review updates or request verification, and display timing can vary.

No specific position is guaranteed. Google describes relevance, distance and prominence as key considerations in local search.

There is no official Google My Business app on Google Play any more. Android owners use Google Maps or Google Search instead, which are usually installed already. The Ampli5 Pulse Android app gives you the same features as the web dashboard, including AI review replies and posting to many locations.

Google Business Profile itself is free, and so are the tools inside Google Maps and Search. Ampli5 Pulse costs nothing to download and comes with a product walkthrough (subject to availability). After that, plans are priced per location; see pricing.

Business Profile Manager is Google's web dashboard for many locations, at business.google.com. It's a website rather than a phone app. If you need to manage several locations from your phone, the Ampli5 Pulse iOS and Android apps cover it, and the web version handles reports and bulk edits.

No. Ampli5 Pulse is an independent app that connects to Google Business Profile, Google Search Console and Google Analytics through your own Google sign-in. Your profiles stay yours, and you can remove the app's access from your Google Account whenever you like.

In Google Maps you switch between profiles one at a time. In Ampli5 Pulse every location appears on one home screen with its rating, reviews, replies, calls and directions, and you can post to many locations at once or give regional managers access to just their stores. If you'd like a walkthrough, Request a Demo.

Ready to try it on your own locations?

Explore the platform, or Request a Demo and we’ll walk you through Ampli5 Pulse with your own profiles.