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Address Policy Violation
Virtual offices, PO Boxes, UPS Stores, or co-working spaces used as business addresses. The most common cause — Google requires a genuine physical location associated with real business activity.
Our approach: Update to compliant address, prepare utility bills and lease documentation, write an appeal that specifically addresses the address policy and demonstrates legitimate physical presence.
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Business Name Violations
Keywords added to business name ("Best Plumber Delhi Fast Response"), city or neighbourhood in the name, name doesn't match legal registration, or name changed to mislead users.
Our approach: Revert to legal trading name, prepare name documentation, appeal with clear before/after and explanation of original naming intent.
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Duplicate Listings
Multiple GBP profiles for the same business at the same address. Even unintentional duplicates — from different Google accounts or historical listings — trigger automatic suspension of one or both.
Our approach: Identify all duplicates, remove or merge them correctly, then appeal the suspended primary profile once the duplicate situation is resolved.
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Category & Service Mismatch
High-scrutiny categories (locksmiths, plumbers, electricians, moving services) face automated suspension for policy violations. Categories that don't match licensed services also trigger review.
Our approach: Document correct category selection with licensing and registration evidence. Appeal addresses the legitimacy of the business type and service area.
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Bulk or Suspicious Edits
Making many changes simultaneously — updating hours, address, category, and description at once — can trigger Google's spam detection even for completely legitimate updates, especially from a new device or location.
Our approach: Provide business context for each change made, supported by documentation that proves the legitimacy of each individual edit.
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Verification or Ownership Issues
Profile verified under an inaccessible email, ownership transferred incorrectly, or Google losing confidence in the verification data — common after business sales, staff changes, or email closures.
Our approach: Re-establish identity through current business documentation. Appeal proves current ownership and legitimate business operation.