Adding a manager or agency to your Google Business Profile is the secure, correct way to give others edit access without sharing your Google account credentials.
Why This Matters in 2026
Businesses that rank in the top 3 of Google Maps for their primary search terms receive the majority of local search traffic. Whether you are dealing with a specific GBP challenge or building your local search presence from scratch, having accurate information and the right tools makes a measurable difference to your results.
The Three User Roles Explained
| Role | What They Can Do | Best For |
|---|---|---|
| Owner | Full control — add/remove all users except Primary Owner | Co-owners, trusted partners |
| Manager | Edit all profile information, posts, reviews — but cannot add/remove users | Agencies, marketing teams |
| Site Manager | Limited edits — hours, posts, photos only | Reception staff, social media teams |
How to Add a User Step by Step
Search your business on Google and sign in
Access your GBP management panel from the search results
Go to the three-dot menu then Business Profile settings
Navigate to the Managers section
Click Add and enter the email address
Use the email associated with their Google account
Choose their role
Manager is correct for most agencies and team members
Click Invite — they receive an email invitation that must be accepted
The invitation expires after 7 days if not accepted
Best Practice for Agency Access
Always add an agency as Manager rather than Owner unless there is a specific reason for elevated access. As Manager they can update all profile information, add posts, and manage reviews — but cannot delete the profile or remove other users. Always retain Owner access yourself so you maintain control of your listing.
Next Steps and How Ampli5 Pulse Helps
The information in this guide gives you the strategy. Ampli5 Pulse gives you the platform to execute it — rank tracking, AI review management, post scheduling, competitor intelligence, and automated reporting all in one place, built for local businesses managing from 1 to 100+ locations.