Every service you add to your Google Business Profile is a separate keyword ranking opportunity. The services section is one of the most underused ranking assets on the entire platform.
Why Services Are a Ranking Goldmine
When a customer searches "dental implants Ahmedabad" or "emergency boiler repair Birmingham", Google looks at the specific services listed on your profile — not just your category. A dentist who lists Dental Implants, Teeth Whitening, Root Canal, and Orthodontics as individual services will outrank one who only writes "dental services" as a single entry.
Services vs Products
- Services section — For service businesses: dentists, plumbers, salons, gyms. List each individual service you offer.
- Products section — For retail businesses or any business with specific items: cafes with menu items, shops with stock.
How to Add Services
Open Edit Profile
Search your business on Google while logged in then click Edit profile
Navigate to Services
Select the Services tab and accept all relevant suggested services
Add custom services
Add every individual service you offer. Be specific: Emergency Plumbing not Plumbing Services
Write keyword-rich descriptions
Use 200 characters. Include the service name, what it involves, and a geographic signal
Add pricing
Even a from price increases click-through rate and attracts better-qualified leads
Writing Descriptions That Rank
Include the specific service name as the search term, the benefit or outcome, a geographic signal, and a differentiator. Not "We offer quality dental care" but "Teeth whitening using professional-grade gel. Achieve a brighter smile in a single 60-minute appointment. Available at our Ahmedabad clinic."
Adding Products
Go to Edit Profile then Products
Open the Products tab and click Add product
Add a specific searchable name
Organic Cold Brew Coffee 500ml not just Coffee
Set price and category
Exact or from price; group similar products by category
Write a keyword description
Up to 1000 characters — use relevant keywords naturally
Add a high-quality photo
Product photos significantly increase profile click-through rates