Most business owners fill in the basic GBP fields and stop there. Attributes are one of the most overlooked ranking assets on the platform.
What Are GBP Attributes?
Attributes are descriptive labels that appear on your listing: wheelchair accessible, outdoor seating, accepts credit cards, free WiFi, women-led. They expand the searches you appear for and improve click-through rate.
Factual vs Subjective Attributes
- Factual attributes — Things you can set directly: accessibility, payment methods, parking, delivery, booking options
- Subjective attributes — Auto-assigned by Google from review content. You cannot set these but can influence them through review language.
Top Attributes by Industry
| Industry | High-Priority Attributes |
|---|---|
| Restaurants | Outdoor seating, Dine-in, Takeaway, Delivery, Reservations, Alcohol |
| Healthcare | Wheelchair accessible, Online booking, Private parking |
| Fitness | 24-hour access, Personal training, Changing rooms, Women only |
| Retail | In-store shopping, Curbside pickup, Accessible entrance |
| Home Services | Online estimates, On-site services, Emergency services |
How to Add Attributes
Search your business on Google
Log in and search your business name
Click Edit profile
Open the profile management panel
Navigate to More then Attributes
Find the attributes section
Toggle every applicable attribute
Only set attributes that are genuinely true for your business
How to Influence Subjective Attributes
Subjective attributes like "Popular for lunch" or "Lively" are assigned automatically based on review content. Guide customers naturally when asking for reviews: if outdoor seating is important to you, encourage reviewers to mention the terrace. Consistent mentions over time trigger Google to display these attributes.