The gap between a client sending a photo and that photo appearing as an optimised GBP post is where quality is made - or lost. This guide documents every step with quality checks that separate high-performing posts from mediocre ones.
The Complete Post Workflow
1
Client uploads photo via Ampli5 Pulse app
Opens app → Upload → takes or selects photo → adds brief caption → submits. GPS coordinates recorded automatically.
2
Agency reviews incoming media (5 minutes)
Is the photo usable? Clear lighting, in focus, relevant? Does client caption give context?
3
Photo optimisation (3-5 minutes)
Rename to keyword-location format. Verify geotag. Resize if needed (minimum 720×720px). Remove any sensitive background.
4
Post copy writing (5-8 minutes)
2-4 sentences: describe photo, customer benefit, location, call to action. Check against client brand voice.
5
Schedule the post (2 minutes)
Select post type. Set publish date/time. Recommended: Tuesday-Thursday, 9-11am.
Quality Checklist Before Publishing
| Check | Pass Criteria |
|---|---|
| Photo quality | Clear, well-lit, genuine business content |
| Geotag present | GPS matches business address |
| File name | Keyword-location format applied |
| Post copy | Includes service keyword + location + CTA |
| Timing | Scheduled for weekday business hours |
Frequently Asked Questions
'What's New' is the default for general updates and photos. Use 'Offer' only for genuine promotions with specific terms. Use 'Event' for specific time-bound happenings.
'What's New' posts expire after 7 days, though they remain in the archive. This is why weekly posting matters - a single post from two weeks ago appears expired to customers.
Yes - Web, iOS, and Android.
Yes - no credit card required.
A5
Ampli5 Pulse Editorial Team
GBP Specialists · Ampli5 Pulse (Google Partner) · Ahmedabad, India
Our team has managed 4,000+ Google Business Profiles across 10+ countries since 2018. Every article is based on hands-on client experience.