GBP Offer posts are the highest-converting post type on Google Business Profile. They appear in your listing with a special 'Offer' label and a clear start/end date — creating urgency that regular posts do not have.
Why This Matters in 2026
Businesses that rank in the top 3 of Google Maps for their primary search terms receive the majority of local search traffic. Whether you are dealing with a specific GBP challenge or building your local search presence from the ground up, having the right information and the right tools makes the difference between growing through Google and being invisible to the customers who need you.
How to Create an Offer Post
Search your business and click Posts
Access the Posts section in your GBP management panel
Select Add Offer
This opens the offer post creation form
Enter your offer title
Maximum 58 characters; put the value proposition first: '20% Off Your First Appointment' beats 'New Customer Offer Available'
Set the start and end date
Creates urgency; shorter windows (7–14 days) typically convert better than longer ones
Add your offer description
Up to 1,500 characters; describe the offer clearly, any exclusions, and how to redeem it
Add a promo code if applicable
Codes allow you to track redemptions directly
Add a terms and conditions link
If your offer has conditions, link to a page that explains them
Upload a high-quality image
Recommended: 1200x900px, actual product or service photo
Add your CTA link
Link directly to your booking page, contact form, or relevant service page
Offer Ideas by Business Type
| Business Type | Offer Idea Examples |
|---|---|
| Restaurant | 20% off Monday–Wednesday / Free dessert with any main / Set menu for two |
| Clinic/Doctor | Free initial consultation / 15% off first appointment / Free check-up with any treatment |
| Salon | First blowout free / 10% off Tuesday bookings / Package deal: colour + cut |
| Home Services | Free call-out charge / 10% off jobs booked this week / Free quote + priority scheduling |
How to Track Offer Post Performance
Add UTM parameters to your offer link to track clicks in Google Analytics: ?utm_source=google&utm_medium=gbp&utm_campaign=offer_[month]. This allows you to see exactly how many website visitors and conversions originated from your offer post, giving you a direct ROI calculation.
Next Steps and How Ampli5 Pulse Helps
The information in this guide gives you the strategy. Ampli5 Pulse gives you the platform to execute it — rank tracking, AI review management, post scheduling, competitor intelligence, and automated reporting all in one place, designed for local businesses managing from 1 to 100+ locations.