Correctly display Google reviews on your website. Covers embedding methods, schema markup for star ratings in search results, and what Google terms say about using review content. This comprehensive guide covers everything you need to know to succeed in 2026.
Why This Matters in 2026
Google Maps has become the primary discovery channel for local businesses. Over 45% of clicks on local search pages go to the top three map listings. The businesses in those positions are not the biggest companies in your market — they are the ones that have invested consistently in their Google Business Profile and local SEO fundamentals.
What Google Terms Say About Using Reviews
Google's Terms of Service permit using review content on your own website as long as: you do not modify the review content; you include the reviewer's name and attribution to Google; and you do not use reviews in a misleading or deceptive way. You may display reviews as screenshots or through an official API embed.
Method 1 — Official Google Maps Embed
Go to your GBP listing on Google Maps
Find your business on maps.google.com
Click Share then Embed a map
Google provides an iframe code for embedding
Add the iframe to your website
Paste the code into your website's HTML. The full map widget shows reviews alongside your location.
The limitation
The Google Maps embed shows some reviews but not a full review feed — it is more of a map widget than a dedicated review display
Method 2 — Review Widget Tools
Third-party tools like Elfsight, Trustmary, and EmbedSocial pull your Google reviews via API and display them in customisable formats. Features include filtering by star rating, carousel displays, grid layouts, and automatic updates when new reviews arrive. Most have free tiers with paid options for more features.
Method 3 — Screenshot Display
The simplest approach: screenshot your best reviews and display them as images on your testimonials page. No API, no code, no maintenance. Include the reviewer's name and the Google logo for credibility. Update screenshots every few months as new reviews come in.
Review Schema Markup for Star Ratings in Search Results
Adding AggregateRating schema to your website can display your star rating in Google's organic search results for your brand searches. Add this JSON-LD to your homepage or a dedicated reviews page:
{"@context":"https://schema.org","@type":"LocalBusiness","name":"Your Business Name","aggregateRating":{"@type":"AggregateRating","ratingValue":"4.8","reviewCount":"127"}}
How Ampli5 Pulse Helps
Ampli5 Pulse automates the repetitive parts of GBP management — rank tracking with geo-grids, AI review responses, post scheduling, competitor monitoring, and automated reporting — so you can focus on running your business while your Google Maps presence grows consistently.