White-label GBP reports allow agencies to deliver professional, branded performance reports to clients without any mention of the underlying tool. This guide covers the setup, best practices, and how to use white-label reports as a client retention tool rather than just a deliverable.
What a White-Label GBP Report Is
A white-label GBP report is a performance report that carries your agency's branding — your logo, your colours, your custom domain, your name in the "prepared by" field — with the underlying data generated from your client's Google Business Profile. The client receives a professionally designed report that appears to be produced entirely by your agency. No mention of Ampli5 Pulse or any third-party tool appears anywhere.
Setting Up White-Label Reports in Ampli5 Pulse
Upload your agency logo in high resolution
PNG with transparent background; minimum 400px wide
Set your brand colours
Primary colour (used for headers and highlights), secondary colour, and background colour
Add your agency name and contact details
These appear in the report footer and cover page
Configure your custom report domain (optional)
Reports shared as live links appear from your subdomain, not Ampli5 Pulse's
Build a report template per client type
Different templates for different client segments — size, industry, or complexity level
Set per-client delivery configuration
Client email, delivery day, format (PDF + live link + email summary)
Using White-Label Reports as a Retention Tool
A professionally branded monthly report that arrives automatically on the first of the month does three things for client retention:
- Creates a habit: Clients begin to expect and look forward to the report. It becomes a monthly touchpoint that keeps your agency top-of-mind.
- Demonstrates consistent value: Every report shows what improved, what was done, and what is planned. There is never a month where the client wonders what they paid for.
- Raises switching cost: A client who has 18 months of branded monthly reports from your agency has an asset they value. Switching to a new agency means losing that continuity.
What to Include in a White-Label GBP Report
| Section | Content | Client Value |
|---|---|---|
| Cover page | Logo, client name, month, single headline metric | Professional first impression |
| Executive summary | Best result, main challenge, next month plan | Executives read this — make it compelling |
| Ranking section | Geo-grid comparison (before/after) | Visual proof of improvement |
| Review performance | Volume, rating, response rate, sample review | Trust signal metrics |
| Activity log | Posts, photos, profile updates completed | Proves the work was done |
| ROI summary | Revenue calculation from calls/visits data | Justifies the investment |
| Action plan | 3–5 specific next-month priorities | Shows strategic thinking |
Pricing GBP Management That Includes White-Label Reports
White-label reports are a value-add that justifies higher pricing. Agencies offering automated branded monthly reports can typically charge ₹1,500–3,000 per location per month more than agencies offering manual or generic reports. The automation means this premium is essentially pure margin — the report costs nothing additional once the template is set up.