GBP posts appear directly in Google Search and Maps results — giving your business a free, high-visibility channel to communicate with customers before they even click through to your website. Most businesses either don't post at all or post inconsistently. Here's exactly how to create posts that rank, convert, and signal active management to Google's algorithm.
General business updates — new services, staff announcements, community involvement, tips, product highlights. Expires after 7 days. Use for regular activity signals. Aim for 2–3 per week.
Promotions, discounts, and limited-time deals with start/end dates. Google shows these with a special 'Offers' badge in search results. Runs until end date.
Upcoming events with a title, date, time, and description. Google surfaces event posts to people searching nearby during the event window. Runs until event end date.
Your GBP post caption is indexed by Google. Include the keywords your customers search for — "emergency plumber Ahmedabad", "teeth whitening Bengaluru" — naturally in your post text. This is free, legitimate keyword optimisation that most businesses completely ignore.
Every post should have one clear next step for the reader. Use the CTA button options: 'Call now', 'Book', 'Order online', 'Learn more', 'Sign up', or 'Get offer'. Don't leave readers wondering what to do — tell them directly.
Posts without images receive significantly less visibility than posts with images. Always include a 1200×900px image relevant to your post content. Natural light, single subject, clean background. See our Post Image Size guide for full specifications.
Google often truncates post previews to the first 100–150 characters. Put your most important information first — the service, the offer, the event name — before any supporting detail. Readers decide whether to click based on the first two lines.
The algorithm value of GBP posting comes from consistent frequency — not just occasional bursts. A business that posts 2–3 times per week signals active management. A business that posts 10 posts in January then nothing until April gets minimal benefit from the January activity.
Don't include phone numbers or URLs in post text (Google may strip them). Don't post misleading promotional claims. Don't use all-caps. Don't post the same content repeatedly. Don't use calls to action that promise things you can't deliver (e.g., 'Guaranteed lowest prices').
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