Adding team members, agencies, or virtual assistants to your Google Business Profile gives them the access they need without sharing your personal Google account credentials. Here's how to invite users, which role to assign, and what each role can and cannot do.
The safest way to give someone access to your GBP is through the official user management system — not by giving them your Google account email and password. If they leave or you end the relationship, revoking access takes 10 seconds.
Owner has full control — all settings, all edits, add/remove users, delete the profile. Manager can make most edits but cannot delete the profile or manage owners. Analyst can view insights and reports but cannot make any changes. Assign the minimum role that gives someone what they need.
When giving an agency access to manage your GBP, add them as a Manager — they get everything they need to optimise, post, and respond to reviews, without the ability to delete your profile or lock you out.
If a data analyst or reporting partner needs to see your GBP performance metrics without making changes, Analyst access is perfect — view-only without any risk of accidental edits.
When an employee leaves or you stop working with an agency, remove their access from your GBP immediately. Revocation is instant — they lose all access the moment you remove them. No waiting, no negotiation.
A GBP can have multiple Owners — useful for business partnerships where both partners need full control. Each Owner has equal powers, including the ability to remove other Owners. Set up multiple Owners carefully.
Expert GBP management. Role-based access. No credential sharing. No credit card required.
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