What is the recommended size for a GBP profile picture?

720x720 pixels is the recommended size for a GBP profile picture. The minimum is 250x250 pixels. Use JPG or PNG format with a maximum file size of 5MB.

Can I use my logo as my GBP profile picture?

Yes. Using your logo as the GBP profile picture helps with brand recognition in search results. Ensure the logo is square and clearly visible at small sizes.

How often should I update my GBP profile picture?

Update when your branding changes. More frequent photo uploads are encouraged as photo recency is a positive engagement signal for Google.

🖼 Photos & Posts

Google Business Profile Picture Size — The Exact Specs That Actually Display Well.

Your GBP profile picture (logo) appears on Google Maps, Search, and Knowledge Panel — often as small as 36×36 pixels. Upload the wrong size or format and your logo looks pixelated, cropped, or distorted. Here are the exact specifications, common mistakes, and how to create a version that looks perfect at every display size.

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✓720 × 720 px ideal

✓JPG or PNG

✓Under 5 MB

✓Centred subject

Ideal Size

720px

Square, centred logo

Min Size

250px

Anything smaller looks bad

🔍 GBP profile picture requirements

LIVE

Photo Checker

✅

Format: JPG or PNGAccepted

✅

Minimum: 250 × 250 pxMet

✅

Recommended: 720 × 720 pxOptimal

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Max File Size: 5 MBCheck file size

✅

Subject centred in frameCorrect

✅ Profile photo optimised — logo clear at all display sizes

Exact Specifications

Profile picture specs — everything you need to know.

These specs apply to the photo that appears as your business logo/identity on Google Maps and Search.

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Recommended Size

Square. This is the sweet spot — sharp at all display sizes from tiny map pins to full Knowledge Panel

720 × 720 px

recommended

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Minimum Accepted

Anything below 250px is rejected. Between 250–720px works but may look soft on high-res screens

250 × 250 px

recommended

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File Format

PNG is best for logos with transparent backgrounds. JPG for photos. WebP works but not all tools export it

JPG, PNG, or WebP

recommended

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File Size

Most logos are well under this. If your PNG is over 5MB, export at lower quality or switch to JPG

Max 5 MB

recommended

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Aspect Ratio

Non-square images are force-cropped by Google. Always prepare a square version. Keep important content in the centre 60%

1:1 Square

recommended

Common Mistakes

Why your profile picture looks bad — and how to fix it.

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Logo Cropped or Cut Off

Google displays your profile picture as a circle in many contexts — map pins, review responses, Knowledge Panel. If your logo has content at the edges of the frame, it will be cut off. Keep your logo centred and inside the middle 70% of the frame with generous padding all around.

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Pixelated at Small Sizes

If you upload a 250×250px image, it will look acceptable at the small display sizes Google uses but will appear blurry or soft on high-resolution screens and larger display contexts. Always upload at 720×720px minimum for sharp rendering everywhere.

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Looks Wrong on Mobile

Google Maps on mobile displays your profile picture differently to desktop — often smaller and more aggressively cropped. Test your image on the Google Maps mobile app after uploading to confirm it looks correct in both contexts.

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Using a Photo Instead of a Logo

Your profile picture is your brand identity element — it should be your logo or a clean branded mark. Use a storefront photo or team photo as your cover photo instead. A logo on a white or brand-colour background is the correct choice for the profile picture field.

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White Logo on White Background

A white or very light-coloured logo on a white background becomes invisible when Google displays it on white UI backgrounds. Either add your brand colour as the background, add a subtle border/shadow, or use a version of your logo with a coloured background.

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Not Updating After a Rebrand

An outdated logo on your GBP signals an unmanaged profile to both Google and customers. After any rebrand, update your GBP profile picture within 24 hours of updating your other brand assets — website, social media, signage.

Step by Step

How to upload your GBP profile picture — step by step

Prepare Your Image

Create or export your logo as a square (1:1 ratio) at 720×720 pixels. Ensure your logo is centred with padding of at least 10% on all sides. Save as PNG (transparent or white background) or JPG.

Log Into Your GBP

Go to business.google.com or open the Google Maps app. Select your business profile.

Navigate to Photos

Click 'Edit profile' and go to the 'Photos' section, or click directly on the photo/camera icon on your profile.

Upload Your Profile Picture

Select 'Profile' or 'Logo' photo type. Upload your prepared 720×720px image. You may be able to adjust the crop before confirming.

Confirm and Review

Save your new profile picture. View your profile on Google Maps — both desktop and mobile — to confirm it displays correctly at all sizes and isn't cropped unexpectedly.

Monitor Display Across Contexts

Check your profile picture in: Google Search Knowledge Panel, Google Maps listing, and as it appears next to your review responses. Each context may display slightly differently.

FAQ

GBP profile picture — every question answered.

What size should my GBP profile picture be?

The recommended size is 720×720 pixels in a 1:1 square ratio. The minimum accepted size is 250×250 pixels, but this looks soft on modern high-resolution screens. Google accepts JPG, PNG, and WebP formats with a maximum file size of 5MB.

Does my profile picture have to be square?

Yes — Google requires a 1:1 aspect ratio. Non-square images are either rejected or auto-cropped. Always prepare a square version of your logo specifically for GBP. Keep the most important content in the central 70% of the frame to account for the circular display crop used in some Google UI contexts.

How long does it take for a new profile picture to go live?

Most profile picture updates go live on Google Maps within a few hours. In some cases it can take up to 24 hours. After uploading, check both desktop and mobile versions of your listing to confirm the update has propagated.

Can I use a photo of my storefront as my profile picture?

Technically yes, but it's not recommended. Your profile picture is your brand identity element — a logo or clean branded mark looks more professional and is more recognisable at the small sizes Google displays it. Use your storefront photo as your cover photo instead, where it has more space to communicate your physical location.

My profile picture keeps reverting to the old one — why?

This can happen if Google's automated system flags your new image for manual review, if another user with access to your profile makes changes, or if a suggested edit from the public is applied. AmpliPulse's profile monitoring detects unauthorised changes and alerts you within 24 hours.

Does the profile picture affect my ranking?

Indirectly yes. Having a professional, correctly-sized profile picture is part of overall profile completeness — which is a ranking signal. More directly, a professional profile picture improves click-through rate when your business appears in search results, which correlates with stronger engagement signals.

Google Business Profile Picture Size — The Exact Specs That Actually Display Well.

Profile picture specs — everything you need to know.

Why your profile picture looks bad — and how to fix it.

Logo Cropped or Cut Off

Pixelated at Small Sizes

Looks Wrong on Mobile

Using a Photo Instead of a Logo

White Logo on White Background

Not Updating After a Rebrand

How to upload your GBP profile picture — step by step

GBP profile picture — every question answered.

Other profile updates you might need

Your Google Business Profile,Get your profile photo looking perfect.

Your Google Business Profile,
Get your profile photo looking perfect.