AmpliPulse's 40-factor GBP audit scores your profile against every signal Google uses to decide who ranks in the local pack. You get a precise score, a competitor benchmark, and a priority-ranked action plan — so you always know exactly what to fix first.
Google's local pack algorithm evaluates your profile across four broad categories: Business Information, Visual Content, Review Signals, and Engagement. Our audit scores every factor in each group.
Business name, primary category, secondary categories, description length and keywords, phone number, website URL accuracy, physical address, service area, attributes, and special hours. The foundation — and where most profiles have the most gaps.
Total photo count, photos across all 7 GBP categories, video presence, photo recency (last upload date), cover photo quality, logo presence, and user-generated photo volume. Compared directly against your top 3 competitors.
Total review count, average rating, response rate, response speed, review recency, keyword presence in reviews, rating distribution (1-star vs 5-star ratio), and competitor review benchmark comparison.
Post frequency (last 30 and 90 days), post type variety (What's New vs Offers vs Events), Q&A completeness and keyword density, services list completeness, products list, and booking link presence.
NAP consistency (does your GBP match your website and key directories), website link validation, mobile-friendliness of linked website, schema markup presence, page load speed, and structured data accuracy.
Your score vs top 3 competitors on overall profile completeness, photo count gap, review volume gap, response rate gap, post frequency gap, and category strategy assessment — the section that tells you exactly what you need to do to outrank each specific competitor.
The audit runs in the background — you don't need to do anything except connect your GBP. Here's what happens.
Most SEO tools show you what's wrong. AmpliPulse tells you what to fix first — ordered by ranking impact so every hour you invest produces the maximum possible improvement.
40-factor audit. Competitor benchmark. Priority action plan. Free on all plans.
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