Your Google Business Profile Is Live. Why Isn't It Ranking?

Setup builds your profile from scratch — optimisation diagnoses and fixes an existing profile that isn't performing. If you already have a GBP with reviews and history, we always optimise rather than rebuild, preserving the review equity you've accumulated. The 40-factor audit, competitor analysis, and priority-ranked fixes are identical in both services — the difference is whether we're starting from zero or from an existing baseline.

Absolutely not. The audit consistently finds that profiles which have been live for months or years but don't rank are missing 4–8 specific signals. In most cases, fixing those signals produces ranking movement within 2–4 weeks regardless of how long the profile has been underperforming. Google's algorithm evaluates your profile's current state — not its history of being incomplete.

We guarantee measurable improvement in your AmpliPulse profile score and documented ranking movement after optimisation. Specific positions depend on your competitive landscape, which we cannot fully control. What we can guarantee is that every identified gap will be fixed, every competitor advantage will be closed, and we will monitor your ranking weekly for 30 days — making adjustments if specific keywords need additional attention.

No. We request manager access to your Google Business Profile — a separate permission level that gives us editing rights to your GBP without accessing your Gmail, Google Drive, or any other Google service. You grant this access from your GBP dashboard, and you can revoke it at any time after optimisation is complete.

Yes, and this is where AmpliPulse's multi-location management tools particularly shine. We audit all locations simultaneously, identify cross-location patterns (issues that affect all profiles), and prioritise fixes by combined impact. For chains with 5+ locations, we offer a dedicated multi-location optimisation package with consolidated reporting and a location-by-location performance comparison.

Daily rank tracking for all your target keywords, weekly ranking movement reports showing position changes, profile view and engagement trends, and a 30-day summary report covering what improved, by how much, and what the recommended next steps are. If any keyword drops or fails to improve as expected, we investigate and make additional fixes within the 30-day window at no extra charge.

The audit and priority planning takes 24 hours. The execution sprint — implementing all high and medium priority fixes — takes 48 hours. Testing and verification takes another 24 hours. From brief to complete, a full optimisation typically takes 4–5 business days. We then monitor for 30 days and make any additional adjustments needed.

In highly competitive markets (central city restaurants, major hospital districts), closing the local pack top 3 can take 3–6 months rather than 4–6 weeks. We'll tell you this upfront during the audit, set realistic expectations, and build a phased strategy that shows improvement every month even if reaching #1 takes longer. Ongoing management is typically needed for sustained #1 position in highly competitive markets.

In rare cases, significant changes — especially category changes — can cause a brief ranking fluctuation (1–3 days) before Google re-indexes your profile. We stage major changes to minimise disruption and monitor immediately after every significant edit. Any temporary dips typically self-correct within 48–72 hours as Google processes the improvements.

At the end of 30 days, we provide a final performance report and a detailed ongoing action plan. For businesses that want continuous improvement, our monthly management service handles everything: weekly posts, review responses, photo programme, competitor monitoring, and monthly performance reports — keeping your profile active and your ranking climbing.

Yes, and we see this frequently. Previous agency work sometimes leaves profiles with templated descriptions, wrong categories, or incomplete service lists — often because the agency used standardised approaches rather than location-specific research. Our audit finds every remaining gap regardless of what was done before.

AmpliPulse offers a basic profile score as part of the free Starter plan — giving you your overall score and a high-level view of major issues. The full 40-factor audit with competitor comparison, priority ranking, and detailed per-factor analysis is included in our paid optimisation service. Book a free consultation call and we'll give you a high-level assessment of your biggest gaps before you commit.