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Address Policy Violation
Virtual office, co-working space, PO Box, UPS Store, or address not associated with a real commercial presence. The most common suspension cause — Google requires a physical location where customers can visit or from which services are genuinely provided.
Fix: Update to a compliant address (home address with hidden setting for service-area businesses, or a genuine commercial premises), then appeal with supporting documentation.
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Business Name Violations
Adding keywords to your business name ("Best Dentist Ahmedabad Dr. Sharma Dental Clinic"), using a name different from your legal business name, or adding your city/neighbourhood to your name — all trigger automated suspension.
Fix: Revert to your exact legal or commonly-used trading name, then appeal demonstrating that the name matches official business documents.
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Duplicate Listings
Two GBP listings for the same business at the same address — whether created intentionally or accidentally — triggers automatic suspension of both or either. Even listings from different accounts for the same business count as duplicates.
Fix: Identify and merge the duplicate (keeping the one with more reviews), then appeal the suspended profile once the duplicate is removed.
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Category or Service Mismatch
Using prohibited categories (locksmith, plumber, and electrician are high-fraud categories heavily scrutinised), using categories that don't match your actual services, or operating in a high-spam industry without the correct documentation ready.
Fix: Select accurate categories that match your licensed services, prepare business registration and licensing documentation, then submit a detailed appeal.
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Suspicious Activity Detection
Rapid bulk edits, sudden changes to multiple fields simultaneously, login from new locations, or activity patterns that match known spammer behaviour can trigger automated suspension even for completely legitimate businesses.
Fix: Provide a clear account of why the changes were made, supported by business documentation confirming your legitimacy. Appeal explains the legitimate business reason for each change.
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Ownership or Verification Issue
Profile previously verified under an email address no longer accessible, ownership transferred incorrectly, or Google losing confidence in the verification data — common after business sales, staff changes, or email account closures.
Fix: Re-establish ownership through Google's identity verification process with current business documentation proving your right to manage the listing.