Google Business Profile Offer posts display with a prominent 'Offers' badge in Search results — making your listing stand out from every competitor without one. A well-crafted offer post drives immediate action: calls, bookings, and direction requests. Here's exactly how to create one, what makes offers convert, and how to use them strategically.
The headline shown with the 'Offers' badge in search results. Be specific and benefit-led: "20% Off Your First Dental Checkup" beats "Great Deal Available". Include the service name and the specific benefit. Keep under 58 characters so it displays without truncation.
Set the exact dates your offer is valid. Google will show your offer within its active window only. For seasonal promotions, align dates precisely with your campaign. Don't set an end date months away just to keep the offer running — fresh offers with shorter windows create more urgency.
A clear description of exactly what the offer includes, any terms or conditions, and why it's valuable. This is your keyword-rich description field — include the service name, location, and any relevant qualifying terms. Be specific rather than vague.
Add a code customers present or enter at checkout. Makes your offer trackable (you can count how many redemptions came from GBP). Creates a sense of exclusivity. Keep it simple and memorable: SMILE20, FIRST10, SUMMER25.
A direct URL to your booking page, online order form, or a landing page where the offer can be claimed. This is the single most important conversion element — without a link, customers have to find their own way to claim the offer, and most won't.
1200×900px image showing the product or service being offered. An image of the actual thing (a dental chair, a dish, a product) converts significantly better than a generic promotional banner. Posts with relevant images get substantially more engagement than text-only offers.
First-visit incentives — "10% off your first appointment", "Free consultation for new patients" — consistently outperform generic discounts because they target the exact moment a potential customer is choosing between you and a competitor on Google Maps.
A short offer window (7–21 days) creates more urgency and higher conversion rates than an open-ended offer. "Available until 31 December" prompts action. An offer that's been running for 6 months prompts nothing. Refresh your offers monthly.
Align your offers with calendar moments: Diwali, New Year, Valentine's Day, summer, back-to-school. Customers are primed to respond to seasonal promotions — a seasonal offer from a local business feels timely and relevant rather than generic.
"Consultation + X-Ray + Cleaning — ₹2,499 (normally ₹3,500)" is more compelling than a simple percentage discount. Bundle offers let you show full value, justify pricing, and upsell more comprehensively than single-service discounts.
The moment your offer expires and you have no replacement, you lose the 'Offers' badge in search results and lose the competitive advantage over listings with active offers. Plan your offer calendar 3 months ahead and set up the next offer before the current one expires.
AmpliPulse's post scheduler lets you plan and schedule offer posts weeks in advance — ensuring you never have a gap in your offer coverage without requiring daily manual effort. Set up 3 months of offers in one session, auto-publish on schedule.
Expert GBP offer management. Post scheduler. No credit card required.
We'll reach out within 24 hours. Privacy Policy applies.
Our expert team will contact you within 24 hours.