GBP Guides · 18 guides
Keep Every Business Profile Accurate and Aligned.
Get practical guidance for updating business details, photos, opening hours, permissions and posts while keeping changes deliberate and accountable.
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01Updating Business Information Safely
Updating Business Information Safely. Identify the field that needs changing and confirm the current accurate information with the location owner.
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02Changing a Business Phone Number
Changing a Business Phone Number. Confirm the new public number, any call routing rules and which branch it represents.
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03Keeping Business Hours Accurate
Keeping Business Hours Accurate. Confirm standard opening times with the person responsible for the premises.
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04Writing an Accurate Profile Description
Writing an Accurate Profile Description. Describe the core products or services in plain language, using terms customers recognise.
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05Managing a Business Address Change
Managing a Business Address Change. Confirm the new eligible location and the date at which it is operating.
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06Virtual Office Addresses and Eligibility
Virtual Office Addresses and Eligibility. Determine whether the location is genuinely staffed and operates as the business claims.
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07When to Hide a Business Address
When to Hide a Business Address. Confirm whether customers can visit the premises during stated business hours.
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08Diagnosing a Missing Maps Listing
Diagnosing a Missing Maps Listing. Check whether the listing exists under the correct name, address and Google Account.
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09Changing a Business Name Correctly
Changing a Business Name Correctly. Verify the actual trading name and whether the business has formally rebranded.
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10Adding Owners and Managers Safely
Adding Owners and Managers Safely. Decide whether the person needs owner or manager permissions based on the activities they perform.
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11Transferring Primary Business Profile Ownership
Transferring Primary Business Profile Ownership. Verify the identity and authority of the intended new owner.
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12Choosing Business Profile Logo and Photos
Choosing Business Profile Logo and Photos. Start with a sharp, correctly branded logo or genuine business photo that you have permission to use.
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13Preparing a Business Profile Cover Photo
Preparing a Business Profile Cover Photo. Choose high-quality, relevant photography with clear subject placement.
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14Selecting Images for Google Business Profile Posts
Selecting Images for Google Business Profile Posts. Use a genuine photo or authorised graphic that directly supports the post subject.
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15Removing Outdated or Inappropriate Business Photos
Removing Outdated or Inappropriate Business Photos. Identify whether the business uploaded the photo or another contributor submitted it.
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16Using Google Business Profile Posts Well
Using Google Business Profile Posts Well. Choose a real business announcement, event or service change that is useful to local customers.
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17Publishing a Business Offer Post
Publishing a Business Offer Post. Confirm the offer is genuine, current and available at the specified participating locations.
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18Creating a Business Profile Event Post
Creating a Business Profile Event Post. Confirm the real event dates, location, organiser and attendance requirements.
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